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36 pages 1 hour read

Laura Mulvey

Visual Pleasure and Narrative Cinema

Nonfiction | Essay / Speech | Adult | Published in 1975

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Themes

Woman as Object of the Male Gaze

While the overarching theme of “Visual Pleasure and Narrative Cinema” is the oppression of women; the essay’s particular interest is how the conventions of classic narrative film reinforce woman’s objectification by exploiting psychical structures socially conditioned to privilege masculinity. When published in 1975, Mulvey’s essay was groundbreaking, launching a new line of thinking in feminist film theory about the “male gaze” as a medium of fantasized pleasure for film spectators. Notably, when Mulvey was formulating her ideas in the early 1970s, film studies was not a well-developed academic discipline in England, where she lived. To pursue her interest in the subject, she read film journals like Screen and discussed ideas with other cinema enthusiasts.

Mulvey was also active in the feminist movement of the 1960s and 70s. Second wave feminism first surfaced in America and gained momentum following the 1963 publication of Betty Friedan’s The Feminine Mystique. While first wave feminism was primarily centered on the struggle to achieve women’s suffrage (the right to vote), the ambitions of second wave feminism were more wide-ranging, but generally expressed women’s frustrations with gender stereotypes that consigned them to the domestic sphere. Women across the world were soon calling for greater gender equality. Mulvey’s commitment to women’s issues informed her engagement with new theories emerging in British and European film studies, particularly those linked to Freudian and Lacanian psychoanalysis.

In America, where the second wave started, a number of feminist thinkers began to publish critiques of the stereotypical representations of women circulating throughout visual culture. The “Images of Women” critics, as they are called, argued that the cinema presents predominantly stock female characters (the wife, the mother, the whore, the temptress) and so perpetuates the social construction of “woman” as limited by her sex. In response to the “Images” school of criticism, Mulvey (along with other British feminists, particularly Claire Johnston) determined that the cinema’s capacity to reproduce society’s gender inequality goes beyond merely reflecting female stereotypes. Because of its unique power to control not just what is seen but how it is seen, cinema, in its classic form, has achieved a structure that both articulates the male look and rewards it with pleasurable spectacle. The source of this pleasure, Mulvey contends, can be mined with the tools of psychoanalysis, which uncover connections between spectatorship and the primal moment of ego formation, when the child recognizes sexual difference and—significantly—male superiority (due to his genital “presence” as opposed to lack).

In the opening section of her essay, Mulvey writes, “Woman […] stands in patriarchal culture as signifier for the male other, […] tied to her place as bearer, not maker, of meaning” (15). This observation refers to how patriarchal ideology constructs “woman” (which is not a construction Mulvey endorses) and follows from Jacques Lacan’s integration of Freud’s theories with structuralist linguistics. If language makes meaning through the opposition of binary terms (male vs female, presence vs absence, subject vs object), and if woman, fundamentally, signifies absence (or lack), then man signifies everything that opposes absence and lack: presence, subject, action, authority (authorship). Woman, the subordinate “other” that opposes man’s subjectivity, then bears the meaning of every other subordinate term in the linguistic system of binary oppositions. Sexual difference is thus coded into language itself (as well as the entire symbolic order, which includes language) in ways that essentialize (or fix) the meanings of man and woman, and in ways that always privilege the masculine over the feminine.

To signify or communicate without using the linguistic structures that fix the meaning of “woman” and of “man” (and of everything else) is all but impossible to imagine. It would mean the end of language as we know it. As Mulvey notes, the challenge is to fight the patriarchal order “while still caught within the language of the patriarchy” (15). Resistance to the dominant order begins by recognizing the structures that uphold it, particularly the hierarchical structures that associate man with superiority and woman with subordination. Mulvey argues that, like language, narrative cinema encodes sexual difference and male privilege into its signifying conventions. It does so by seamlessly recasting the look of the camera and the look of the spectator as the look (or gaze) of the active male protagonist. The spectator identifies with the male hero and immerses himself in a fantasy world of visual pleasure and power, which includes possessing woman as spectacle. Narrative cinema thus oppresses women not simply by reflecting reductive social stereotypes, but by organizing a relay of “looks” that put woman in her place—a place that is constructed by “the unconscious of patriarchal society” (14) and is always subordinate to male subjectivity, activity, presence, and power.

That British and American feminists took different approaches to film criticism in the 1970s can be explained, in part, by the latter’s distaste for Freudian psychoanalysis and its identification of woman with “lack.” The British political activist and writer Juliet Mitchell, by contrast, began recuperating Freud’s theories for feminist purposes during the 1960s, and, in 1974, published Psychoanalysis and Feminism. As Shohini Chaudhuri notes in Feminist Film Theorists, Mitchell’s stated position is that “psychoanalysis is ‘not a recommendation for a patriarchal society but an analysis of one.’” (Chaudhuri, Shohini. Feminist Film Theorists. Routledge, 2006). This is Mulvey’s position toward psychoanalysis, as well. Her appropriation of psychoanalytic theory as a “political weapon” (14) should not be construed as her approval of its basic principles. Yet, there are moments in her essay when Mulvey seems to rehearse these principles too uncritically. For example, by claiming that cinema relies on fetishistic scopophilia and investigative voyeurism to mitigate the viewer’s castration anxiety, Mulvey infers the reality of the castration complex. This complex, as Freud theorizes it, results from not just the first recognition of sexual difference, but also—and necessarily—the attendant reaction of horror to female genitalia. Mulvey almost certainly does not intend to confirm that female anatomy strikes horror in young children, but that is one implication of her argument.

The Patriarchal Unconscious of Capitalism

When Mulvey enlists “the look of the camera” to strike “the first blow against the monolithic accumulation of traditional film conventions” (27), she is, at the same time, condemning the economic forces that fueled this accumulation. The focus of her essay is the type of “illusionistic narrative film” (25) developed by the studio system, which she describes as “the monolithic system based on large capital investment exemplified […] by Hollywood in the 1930s, 1940s and 1950s” (15). Because the studio system provided the “image and self-image” (18) widely “demanded by the ideology of the patriarchal order” (25), it was enormously popular and profitable. By the 1920s, the American public was enamored with Hollywood films and clamoring for more. Studios streamlined their production methods into a factory-like system, profits rose, and the industry attracted investors. With the help of capitalist forces, Hollywood soon monopolized film production worldwide.

Hollywood’s success story is, Mulvey suggests, a function of capitalism and desire. In the context of psychoanalytic theory, desire is the inevitable side effect of ego formation. It springs into action the moment the young child, fearing castration from the father, surrenders his incestuous attachment to the mother and separates himself from her. Desire for the completeness of that original, maternal union forever haunts him. Moreover, this desire is necessarily masculine, because “[w]oman’s desire is subjected to her image as bearer of the bleeding wound” (14)—as castration, as lack itself. Thus, “man,” in the process of ego formation, acquires insatiable desire, making him vulnerable to capitalism’s drive to continually entice consumers.

According to Mulvey, Hollywood developed cinematic codes “cut to the measure of desire” (26) that kept consumers coming back for more. She argues that, by means of these codes, the film viewer, an “alienated subject, torn in his imaginary memory by a sense of loss, by the terror of potential lack […], came near to finding a glimpse of satisfaction: through its formal beauty and its play on his own formative obsessions” (16). While satisfaction of the primal desire for unity is impossible, illusionistic cinema offers a “glimpse” of it with fetishized images of woman and the opportunity to identify with an ideal ego. Indeed, true, complete satisfaction of desire would spell the end of consumption, and with that, the end of capitalism. By playing to the incessant desires of the patriarchal unconscious, classic Hollywood cinema supported the interests of the capitalist system, which, in turn, bankrolled the expansion of the industry and its proliferation of the patriarchal order. As Mulvey notes, the Hollywood paradigm remained entrenched until “[t]echnological advances (16mm and so on) […] changed the economic conditions of cinematic production, which can now be artisanal as well as capitalist” (15).

Realism Is an Illusion

While Mulvey identifies the subject of her essay as “narrative cinema,” she is referring, more specifically, to a form of cinema that conforms to the aesthetics of realism. To pass itself off as simply a reflection of the world, realistic art (visual or literary) suppresses the elements of its construction by means of naturalized codes and conventions. Moreover, because the dominant ideology of society governs a good deal of what counts as “reality,” the realistic aesthetic reinforces that ideology. As Mulvey notes, “Hollywood […] always restricted itself to a formal mise-en-scène reflecting the dominant ideological concept of the cinema” (16). Such fidelity to the ruling ideology creates comfort and pleasure for viewers, according to French literary theorist Roland Barthes. In his 1973 book, The Pleasure of the Text, Barthes defines the “text of pleasure” as one that “contents, fills, grants euphoria, the text that comes from culture and does not break with it, is linked to a comfortable practice of reading” (Barthes, Roland. The Pleasure of the Text, Trans. Richard Miller. Basil Blackwell. 1990). By emulating the dominant culture’s vision of reality, narrative cinema fits the profile of the “text of pleasure.”

Mulvey calls for the destruction of the pleasure of narrative cinema to break its allegiance to patriarchal culture. Moreover, this pleasure does simply derive from comfort with the familiar. It is, Mulvey argues, a function of cinema’s unique capacity to produce realistic representations of the world and thereby recuperate the viewer’s ego-formative “mirror-moment” (18). Using deep focus technology and continuity editing, classical cinema creates “a Renaissance space” (26) where “[t]he male protagonist is free to command the stage, a stage of spatial illusion in which he articulates the look and creates the action” (21).These cinematic conventions erase the “look” (or work) of the camera and subsume the look of the viewer into that of his all-controlling surrogate on screen. Erotic and ego-related pleasure ensues, as film spectators lose their identities in that of the ideal male protagonist and adopt his gaze to consume “[w]oman displayed as sexual object” (19).

One way to destabilize the cinematic illusion of the all-powerful male hero is to foreground the work of the camera itself. An intrusive camera both reclaims its own “look” and restores the viewer’s look by defamiliarizing the screen world and so preventing viewer identification with the protagonist. Artisanal cinema that eschews illusionistic realism disrupts the viewer’s “satisfaction, pleasure […], and highlights the way film has depended on voyeuristic active/passive mechanisms” (27). Because these mechanisms are intrinsic to society’s patriarchal ideology, the “look” of artisanal cinema can expose not only narrative cinema’s structural privileging of masculinity, but also that of the “reality” it pretends to reflect.

True to the spirit of the manifesto form, Mulvey states her aim is to destroy the visual pleasure of narrative cinema, not offer “a reconstructed new pleasure” (16). Yet the operation of “active/passive mechanisms” can be applied to viewers’ participation in artisanal cinema to imagine new sources of pleasure. By distancing the viewer from the representations on the screen, alternative cinema affords the viewer a space to look and evaluate independently. The viewer, regardless of sex, becomes the active “maker of meaning” (15), thus toppling the “active/passive heterosexual division of labor” (20) that structures not just classical cinema, but the patriarchal order. The power and authority to make meaning—traditionally a male privilege—arguably affords pleasure.

Structuralists (like Lacan) would object that language cannot function without binary oppositions (such as active vs passive), so they will necessarily endure. Allowing for this argument (though not everyone does), artisanal cinema, as Mulvey figures it, nevertheless recalls Roland Barthes’s “text of bliss.” Barthes explains in The Pleasure of the Text that, above and beyond the “text of pleasure” is that of bliss: “the text that discomforts […], unsettles the reader’s historical, cultural, psychological assumptions, [… and] brings to a crisis his relation with language.” If artisanal film destroys visual pleasure, it may, alternatively, precipitate unexpected bliss.

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