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Graham acknowledges that previous chapters addressing the enterprising investor have largely focused on which securities to avoid, rather than which to select. He now turns his focus to the question of selection.
First, he prefaces his advice with the warning that above-average returns in the stock market are extremely difficult to obtain. One reason is that there is immense competition and information is available to all market participants. With so many security analysts working on Wall Street and devoting considerable expertise and effort to uncovering undervalued stocks, it becomes increasingly challenging to find opportunities for above-average returns.
While acknowledging these challenges, Graham claims that to earn better-than-average returns, investors must follow “specific methods that are not generally accepted on Wall Street” (380). He then outlines several types of operations that he used when working in money management between 1926 and 1956: arbitrages, liquidations, related hedges, and bargain issues. These methods involve identifying and taking advantage of inefficiencies in the market, such as mispriced securities. However, Graham cautions that these methods require specialized knowledge and careful analysis, and they can be time-consuming.
Graham then discusses companies that have solid records but are currently unpopular in the market. He suggests that the enterprising investor review the S&P stock guide to identify such companies. He advises that the investor then narrow down these companies according to the financial condition, earnings stability, dividend record, earnings growth, and price.
Regarding bargain issues, or undervalued stocks, Graham says that they are worthwhile only if one can maintain a diversified portfolio. He also cautions that it can be easy to lose patience with the process of waiting for undervalued stocks to appreciate.
Zweig warns that “for most investors, selecting individual stocks is unnecessary—if not inadvisable” (397). He believes that most people would be better off investing in a diversified portfolio of stocks and bonds, rather than trying to pick individual stocks. He specifically recommends index funds as a low-cost and diversified approach to investing.
If an investor wants to try picking stocks for themselves, Zweig recommends they follow Graham’s advice to practice first. He suggests that investors begin spending a year tracking a hypothetical portfolio, making buy and sell decisions as if they were investing real money. Then, they should compare their results to the performance of a well-diversified index fund. If the returns are good, then the investor can consider investing with real money, limiting such stocks to only 10% of their portfolio and keeping the remainder in an index fund.
Zweig advises investors to pay attention to the managers of any companies they invest in, looking for communicative and trustworthy individuals who have a proven track record of success. He recommends examining financial statements and determining whether they are easily readable and transparent or whether they include complicated jargon and hidden information like unexplained recurring charges.
Graham discusses whether convertible issues serve as viable investment opportunities and how they can affect the common stocks of companies that issue them. He says that convertible issues are a financing vehicle that supposedly benefits both buyers and issuers. The investor benefits from the protection against poor performance, as they do not lose more than the face value of the debt while also having the opportunity to reap the benefits of a firm performing well through the option to convert the bonds into common stock. On the other hand, issuers can raise capital at a lower cost compared to issuing straight equity or traditional bonds.
However, Graham points out that there will always be a trade-off between the attractiveness of the convertible issue to the investor and the cost to the issuer. Even when a profit can be made from the conversion option, the company may call the bonds to retire them before conversion, minimizing the potential gain for investors. Graham cites an old maxim, “Never convert a convertible bond” (409). He advises investors to be wary of the potential risks and considerations when investing in convertible bonds, especially when considering newer issues.
Graham also discusses how convertible issues can affect common stock. They can have a dilutive effect on existing shareholders if the conversion of bonds into stock increases the number of shares outstanding. This dilution can lead to a decrease in earnings per share and a decrease in the market value of the existing stock. He goes on to explain stock-option warrants, which are essentially additional securities attached to a bond or preferred stock that give holders the right to purchase more shares of common stock at a specified price for a specific period. Graham points out that they can lead to confusion and complexity for investors. They separate the rights that would normally be included with the purchase of common stock.
Zweig expands on Graham’s discussion of convertible bonds, describing them as a confusing type of security: “Although convertible bonds are called ‘bonds,’ they behave like stocks, work like options, and are cloaked in obscurity” (418). He acknowledges that they are now less risky than they were in the past and that the convertible bond market has “blossomed since Graham’s day” (419). Nevertheless, he argues that these securities are expensive to trade and therefore not worthwhile for most investors. Instead of buying a convertible bond, Zweig recommends simply maintaining a diversified portfolio of stocks, bonds, and cash.
Graham next focuses on four case studies: Penn Central (Railroad) Co., Ling-Temco-Vought Inc., NVF Corp., and AAA Enterprises.
In the case of Penn Central, the country’s biggest railroad, which went into bankruptcy in 1970, Graham concludes that “the application of the simplest rules of security analysis and the simplest standards of sound investment would have revealed the fundamental weakness” of the company “long before its bankruptcy” (423). Among other signs of trouble, Graham notes suspicious transactions and accounting methods as well as the fact that the company did not pay income taxes over a significant period.
Graham characterizes Ling-Temco-Vought as a high-growth company that plunged into debt. Despite its initial success, the company’s aggressive acquisition strategy and heavy borrowing eventually led to its downfall. Graham then describes the takeover of Sharon Steel by NVF. Out of all the takeovers that took place in 1969, he characterizes it as “no doubt the most extreme in its financial disproportions” (430). NVF was much smaller than the company it acquired. He also notes fraudulent accounting practices used by NVF to inflate its earnings. In the case of AAA Enterprises, Graham notes that it was a heavily leveraged company that relied on the success of several subsidiaries to generate profits.
Zweig provides updated versions of Graham’s case studies, mapping companies from the 1990s and 2000s onto Graham’s examples. He provides Lucent Technologies Inc. as an example of a company with a huge and undeserved valuation (438). Zweig also examines the serial acquirer Tyco International Ltd. As a case study of a small company acquiring a big one, he discusses the merging of AOL and Time Warner. And as an example of a “basically worthless company,” he discusses eToys Inc. (438).
In Chapter 15, Graham addresses stock selection for the enterprising investor. While this type of investor expects higher returns than the average person, Graham still advises caution and careful analysis when selecting stocks. His advice throughout the book is often conservative, and this chapter is no exception. While enterprising investors might be expected to take on more risk, Graham sees it as his duty to advocate for caution and prudence even for these investors.
Graham emphasizes the importance of conducting thorough analysis and maintaining a margin of safety in stock selection. As one of The Principles of Value Investing, the margin of safety ensures that investors protect themselves against the potential downside risks of their investments, and Graham sees this principle as just as important—if not more important—for the enterprising investor compared to the defensive investor. Graham recognizes that enterprising investors, by definition, spend more time and effort on investing than their defensive counterparts and are therefore more susceptible to getting carried away by the excitement and potential returns of certain investments. Their increased interest in the stock market should not cloud their judgment: “The enterprising investor may confine his choice to industries and companies about which he holds an optimistic view, but we counsel strongly against paying a high price for a stock […] because of such enthusiasm” (382-83). Ultimately, intrinsic value and stock price are more important than the emotional value attached to a company.
Graham adopts a skeptical tone when discussing convertible issues in the following chapter. He argues that these types of securities often have hidden complexities that may not be immediately apparent to the investor. This shows that Graham believes in thoroughly understanding the potential risks of any investment, even if it may seem attractive at first glance. The fact that Graham adopts a skeptical tone toward convertible issues indicates the importance he places on careful consideration, even for seemingly win-win opportunities, to mitigate potential risks.
Graham’s case studies in Chapter 17 emphasize the importance of diligent analysis since he features companies that experienced significant declines in value due to poor management or unsavory accounting practices. Graham does not advocate caution for the sake of caution but rather highlights the risks that can befall investors who do not conduct proper research before investing in a seemingly promising company.