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This is a formulation that comes from the Spellbinder via Mr. Riley, who expresses it like this: “[T]o double your income and impact, triple your investment in two core areas—your personal mastery and your professional capability” (70). Importantly, neither Riley nor the Spellbinder suggest that financial gain is a negative thing. It’s when the sole purpose for growth is driven by greed and materialism that it becomes an issue. Here, financial gain is built into the motivation for growth.
This is defined as “a core behavior that multiplies all your other regular patterns of performing” (78). Riley insists that rising at 5:00 a.m. every day is the one keystone habit that made the most difference in his own life, which is why he urges the artist and entrepreneur to adopt the same routine.
This concept is used as another motivational source. It is built on the premise that “[t]here’s a ton of competition at ordinary, but there’s almost none at extraordinary” (98). Because of this absence of extraordinary, “There’s never been such a glamorous opportunity to become peerless because so few people are dedicated to world-class in this age of such scattered focus, eroded values and deteriorated faith in ourselves along with the inherent primal power we hold” (98).
Riley proposes, “[T]he core maxim for elite performance that this framework for personal greatness has been built around: with better daily awareness you can make better daily choices, and with better daily choices you’ll start seeing better daily results” (97). On the diagram that accompanies his lesson on the subject, there is a vertical axis showing superficiality at the bottom and granularity at the top. The more one follows the sequence on a daily basis, applying rigor along the way, the more one moves upward toward the granular end of the axis.
Presented in the form of a chart, this can be understood as a process by which old habits are replaced by new ones. There are three stages, each taking approximately 22 days. Riley claims that this is based on scientific research on behavioral psychology, which he provides during his discussion on this topic. One moves from the stages of “deconstruction” to “installation” to “integration” as they break old habits, install new ones, and make the new habits become routine (181).
These are mindset (perception and awareness), heartset (emotional state), healthset (physical fitness level), and soulset (spiritual vitality). Mr. Riley teaches that in order for one to grow and evolve, they must pay attention to each one of these empires and work to develop each one in balance with the other (137).
This is used during the victory hour, or the first hour after waking, usually between five and six o’clock in the morning. There are three “pockets” of the formula, each with a number of minutes one should spend on that particular domain: exercise, reflection, and growth (206). Riley recommends following that order, as immediate exercise helps get the brain activated via the release of dopamine that comes as a result of exercise. Reflection is a segment devoted to the person spending some quiet time with themselves and exercising gratitude. Growth as part of this formula involves planning and articulating the day ahead, usually in the form of journaling.