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54 pages 1 hour read

Leil Lowndes

How To Talk To Anyone

Nonfiction | Book | Adult | Published in 1998

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Part 5Chapter Summaries & Analyses

Part 5: “How to Sound Like You’re Peas in a Pod: ‘Why, We’re Just Alike!’”

Part 5, Chapter 44 Summary: “How to Make Them Feel You’re of the Same ‘Class’”

People are more likely to feel comfortable and establish rapport with those they perceive as similar to themselves, be it in beliefs or movements. One study demonstrated that couples who believed they shared similar beliefs liked each other more than those who thought they were different, regardless of the truth. This predisposition toward similarity is not only limited to beliefs but unspoken cues like movement. Imitating someone’s style of movement—a technique called “Copyclass”—can create a subliminal sense of comfort and familiarity, making others more receptive to interaction.

Part 5, Chapter 45 Summary: “How to Make Them Feel That You’re Like ‘Family’”

“Echoing” comprises mirroring another person’s choice of language to create familiarity. The technique involves listening to specific words and repeating these words in one’s own conversation. This builds subliminal rapport, making people feel like one shares their experiences and values. When one interacts with people from different professions, using their jargon (whether regional dialects, job-related terms, or hobby-related terms) helps build trust. Echoing is not only an effective sales tactic but “politically correct insurance” (180), helping one exhibit sensitivity in various social and professional contexts.

Part 5, Chapter 46 Summary: “How to Really Make It Clear to Them”

When addressing an audience, effective communication goes beyond conveying information—it’s about resonating with the audience’s perspective. “Potent Imaging” is a technique that involves using analogies and references with this perspective in mind. For example, if someone is a gardener, talking about “sowing the seeds for success” will likely resonate. Using targeted analogies aids understanding and subtly suggests a shared interest.

Part 5, Chapter 47 Summary: “How to Make Them Feel You Empathize (Without Just Saying ‘Yep, Uh Huh, Yeah’)”

The use of vocalizations while listening to someone is often understood as a sign of inattention rather than true understanding. To truly connect with someone and show understanding, one should use “full-blown empathizers” instead of generic affirmations. Empathizers are complete sentences that validate a speaker’s message. They not only make one appear articulate but assure the speaker that their message is being received and understood. To employ this approach effectively, one must actually listen to the speaker.

Part 5, Chapter 48 Summary: “How to Make Them Think You See/Hear/Feel It Just the Way They Do”

Effective communication involves resonating with a speaker’s dominant sensory perception—be it visual, auditory, or kinesthetic. This concept draws from neurolinguistic programming (NLP), which suggests that people have one sense that is stronger than the others. For example, tap dancer Brenda “sees” the world more through her ears than her eyes. If speaking to someone like Brenda, using auditory phrases (“That sounds great”) would be fitting.

Part 5, Chapter 49 Summary: “How to Make ’Em Think We (Instead of You vs. Me)”

The dynamics of conversation can be divided into four levels that indicate closeness between individuals. The first level involves clichés, often used between strangers; the second level involves facts, often shared between acquaintances; the third level involves feelings and personal questions, often shared between friends; and the fourth level involves the usage of “we” and “us,” indicating an intimate relationship. Thus, the “Premature We” accelerates a relationship to the third or fourth level, fostering intimacy with strangers.

Part 5, Chapter 50 Summary: “How to Create a Friendly ‘Private Joke’ with Them”

To foster intimacy, one can create a “Private Joke” or “Instant History”—encapsulating a shared moment in a word or phrase. For example, instead of saying “Hello,” two friends may greet each other with “Quack,” recalling a meeting involving a duck. This history, no matter how short-lived, solidifies relationships.

Part 5 Analysis

Part 5 offers techniques to forge a deeper sense of familiarity and rapport in conversations, focusing on notions of class, family, empathy, and shared experiences. The overarching message is one of mirroring—be it in language (“Echoing” and “Parroting”), sentiment (“Make a Mood Match”), or even class identifiers (“Copyclass”)—to foster a sense of “us.” On the surface, these techniques seem geared toward enhancing social interactions, but on the one hand, they can be particularly effective within a capitalist system that emphasizes transactional relationships (The Effect and Ethics of Communication). When one is encouraged to suppress their unique expressions to mirror those of a dominant culture, it may contribute to the erasure of diversity, introducing the theme of Identity, Power Dynamics, and the Status Quo.

A capitalist system thrives on competition, negotiation, and the leveraging of social capital. In such an environment, the ability to forge connections is an advantage. For example, “Copyclass” comprises imitating someone’s movements to embody a specific class—a technique that is useful in business (Part 5, Chapter 44). Similarly, “Echoing” can be instrumental in sales and customer relations (Part 5, Chapter 45). By mirroring a customer’s language, a salesperson can instill a sense of trust, which is crucial in a system where consumers’ choices often hinge on perceived credibility.

The use of “Premature We” (Part 5, Chapter 49) expedites intimacy by creating a sense of cooperation and community. Regardless of ethics, collaborations often yield better results. The “Premature We” reinforces this by attempting to instill a sense of togetherness at the beginning of a relationship, although this togetherness may not be welcome across intersections of race, gender, sexuality, class, and religion; it may risk disrespecting or erasing important differences. While the book’s advice holds value, it continues to tread an ethical line. Again, techniques like “Copyclass” and “Premature We” could be seen as manipulative, creating a façade of affinity and understanding for personal gain. Furthermore, these methods tend to amplify dynamics already inherent in capitalism, focusing on individual advancement rather than questioning or challenging systemic issues. The book’s strategies are predicated on the notion that adapting and excelling within the current system is the path to success, rather than advocating for any form of systemic change. This could be viewed as a limitation, especially for those who argue that capitalism itself needs reforming.

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