86 pages • 2 hours read
James ClearA modern alternative to SparkNotes and CliffsNotes, SuperSummary offers high-quality Study Guides with detailed chapter summaries and analysis of major themes, characters, and more. For select classroom titles, we also provide Teaching Guides with discussion and quiz questions to prompt student engagement.
Consistency is key. Often, you know how to do things properly or how to improve, but the quest for improvement breaks down because you forget to implement what you know. To make things consistent, apply the 4th Law of Behavior Change: make it satisfying. For example, a public health worker named Stephen Luby travelled to Karachi, Pakistan, which had a dense population and poor public health conditions. Washing hands is one of the most important things in public health. Luby found that people were aware of the importance of handwashing, but many people washed their hands in haphazard fashions. Luby partnered with Proctor and Gamble to distribute Safeguard soap, a premium brand. The soap was more enjoyable for people to use, and quickly, disease rates fell. Six years later, 95% of the households given the Safeguard soap became habituated to the practice. The practice was enjoyable, which made it sustainable: “change is easy when it is enjoyable” (Chapter 15, 13).
Pleasure signals to your brain that you should repeat tasks. you live in a delayed return environment where most of actions take a long time to have the intended result. In prehistoric times, humans lived in immediate-return environments where the focus was on the present or near future. Any choice made directly impacted your chance of survival. In modern society, decisions rarely have an immediate impact. However, human brains have not really evolved from the early Homo sapien brain, so “You are walking around with the same hardware as your Paleolithic ancestors” (Chapter 15, 6). Humans prioritize instant gratification because our brains evolved to prioritize an immediate situation rather than long-term payoffs. This phenomenon, time inconsistency, reveals how you value the present more than the future. This explains why you do things that provide momentary pleasure but might harm you in the long run. With good habits, the future outcome feels good. With bad habits, you enjoy the present, but the outcome is rarely pleasurable. To make habits stick, you need to feel like your efforts paid off. Short-term rewards like bubble baths or naming your savings accounts are good ways to build habits. Over time, you will feel better and the rewards will become more long-term.
Visual cues that mark your progress are very satisfying and can make good habits more enjoyable. For example, a stockbroker named Trent Dyrsmid has a ritual called the Paper Clip Strategy. One jar is filled with 120 paperclips while the other is empty. After each sales call, he moved one paperclip into the empty jar. He kept making calls until all the paperclips have been moved. Quickly, he was making huge profits for the firm and landed a six-figure job with a different firm in his mid-twenties. The paper clips are an example of a ritual that provide clear evidence of your progress.
A habit tracker is the best way to measure your progress. A calendar is the most obvious format. Every day that you stick with your routine, mark it on your calendar. This method was used by Benjamin Franklin to track thirteen personal virtues and by Jerry Seinfeld to regularly write new jokes. The practices can be summed in the mantra “Don’t break the chain” (Chapter 16, 3). Habit tracking has three benefits: it is obvious, attractive, and satisfying. The visual cues naturally build a series of habits, which reminds you to act again. Keeping track of your habits is one of the most powerful ways to shift your habits because it shows you all of the progress you have made. Checking a box is satisfying and it feels good to have small wins. To sustain habit tracking, write things down as soon as you have completed the task by combining habit tracking with habit stacking. For example, “once I wash my plate, I write down what I eat.” Even if your habit is imperfect, showing up is the most important part because “lost days hurt you more than successful days help you” (Chapter 16, 9). Interruptions disrupt compounding.
Adding a negative outcome to bad habits is a good way of encouraging positive habits. The inversion of the 4th Law of Behavior Change is make it immediately unsatisfying. An innovative but extreme version of this lesson was proposed by Roger Fisher, founder of the Harvard Negotiation Project. As a leading voice in peace resolutions, hostage crises, and diplomatic compromises, Fisher dedicated his career to preventing conflict. As threats of nuclear war escalated in the 1970s and 1980s, he proposed a system where the President could not access the nuclear launch codes without killing a volunteer who carried the launch codes. The President would be forced to confront the reality of innocent people dying before launching a nuclear weapon. This system would deter nuclear weapons because it would make the reality of war tangible.
Habit contracts add immediate costs to bad habits. Laws and regulations are the most obvious forms of social contracts, where the group agrees to follow certain rules like wearing seatbelts or recycling. If you do not follow the rules, you are punished. Pain is an effective teacher. The more costly or immediate a mistake is, the more quickly you learn from it. Adding an instant cost to behaviors is an effective way to deter negative habits. For this method to work, it is important that the pain or consequence is immediate. Clear suggests drawing inspiration from government contracts to create your own habit contracts. Asking a friend or colleague to be your accountability partner is effective. Drawing up a formal contract with clear punishments is another strategy because knowing that someone else is paying attention is a powerful motivator. You are less likely to disappoint other people because individuals want to be seen as motivated and trustworthy.
Clear discusses a variety of different ways that change happens, including brain chemistry, individual choices, and larger structures like government regulations. Collectively agreed-upon rules shape individual behavior and the human desire for approval and praise can be harnessed to shape your goals. Habit contracts are an effective tool to use social pressure to reinforce your identity goals. The Cardinal Rule of Behavior Change is: “What is rewarded is repeated. What is punished is avoided” (Chapter 15, 5). This punishment can be internal (shame or guilt) or external (being charged for breaking a law or being fired for not coming into work). If you have negative emotions linked to habits, you will stop doing them. Positive emotions help us cultivate habits. By making things satisfying, you increase the odds that you will repeat a task and form a habit.
Human brains favor instant gratification, which is a hurdle for positive habit formation. The consequences of bad habits are in the future, but they are often enjoyable as you do them. The costs of your good habits are in the present. Because of this, good intentions are not enough. You need to make your present actions more enjoyable. Knowledge of your prioritization of the present requires an adapted Cardinal Rule of Behavior Change: “What is immediately rewarded is repeated. What is immediately punished is avoided” (Chapter 15, 9). However, with patience and persistence, the payoff at the end will be higher. Delaying gratification leads to higher SAT scores, lower levels of substance abuse, healthier bodies, lower stress, and superior social skills. Immediate reinforcement is a good way to promote good habits while you wait to see the long-term results.
Once again, Clear highlights the significance of process rather than focusing strictly on results. Habit tracking is one method of casting votes for the type of person you want to become. It shifts emphasis from the outcome (losing weight) to the type of person you are (someone who eats healthy and cooks their own meals). People often do not have a clear understanding of their own habits and tend to overestimate how often they do productive things and underestimate their bad habits (like ordering takeout). Because you have a distorted view of your habits, things like habit tracking or accountability partners are very important. Writing things down or compiling evidence is an effective way to know how much work you put into something. A key mantra for Clear is “never miss twice” (Chapter 16, 8), which reinforces the importance of process over outcome. One day of takeout isn’t the end of the world, but two or three days of unhealthy meals begins to form a new habit. Rebounding quickly from skipping a workout or not responding to emails is key to becoming a winner. Showing up is more important than doing something perfectly: All or nothing thinking can ruin your good habits by interrupting your momentum and undermining your desired identity.
Habit tracking is a strong example of something that you resist because you think you won’t enjoy it. People are often resistant to measuring their progress because it feels like a chore. However, writing things down can be a tangible method of delivering small wins and building a positive feedback loop. It actually feels good to track things once you get used to it. Further, it provides important insight into how you actually spend your time. Self-knowledge is key to building better habits. Sometimes you focus on the wrong metrics to measure success. The human mind is designed to win, but if you misunderstand the structure of the game, you will put your energy in the wrong place. Goodhart’s Law proclaims, “When a measure becomes a target, it ceases to be a good measure” (Chapter 16, 11). Measurement should provide information to guide you, not become the outcome itself. For example, working long hours can feel productive, but it is more important to make sure that you are doing meaningful work. When you have the wrong measurement, you reinforce the wrong behavior. If one way of measuring your progress feels disappointing, try a new way of measuring your success.
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